It’s minimal and consumer-friendly, limiting any friction or potential stressors that could come from navigating a tricky app. Sona's simplistic look is the first thing you notice upon opening the app. How could Sona make more of a difference than, say, Headspace? The Business of Business gave it a try to see how it stacks up. Sona could be perceived as more of the same, entering an already saturated market of wellness apps. One of the biggest Silicon Valley tropes is founders and their PR teams bombarding reporters with pitches about how their products, usually an app of some kind, are changing the world. Sarin brought on a team to produce custom music for Sona after co-founding an in-house record label at JioSaavn. “We have this massive music industry, but where is the restorative music industry?” "As a society, we’ve been conditioned to see music as a means of entertainment when music is healing,” Sarin says. One day at work, he had a lightbulb moment. Previously, Sarin was the head of A&R at JioSaavn, a music streaming company. “I thought how cool it would be if we could make music that could help people achieve similar benefits to traditional mediation just by listening to music, ” Sarin says. He began experimenting with transcendental meditation back in 2010. Sarin is a music producer and meditation enthusiast. A study from the University of Maryland found that listening to relaxing music can improve stress and cardiovascular health.ĬEO Neal Sarin built Sona with the intention of optimizing music's health benefits. According to a study by Lancet, surgical patients who listened to relaxing music before, during or after a procedure reported lower levels of anxiety.
Improve focus, cognitive function and working memory."įor decades, music has been understood as vital for overall health and stress relief. Facilitate restful sleep by increasing alpha brainwaves before bed. "Sona expertly curates moods to help you achieve the perfect mental state. "Listen to music that’s certified by leading neuroscientists and scientifically tested to relieve anxiety in minutes," Sona's app description reads.
But Sona is counting on music to be its differentiating factor. The app bills itself as a "personal music therapist for sleep, stress, and focus," joining a host of apps positioning themselves as salves for this overwhelming historical moment and beyond. Sona couldn't have hit the market at a better time.
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